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XR Foundations: Designer

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Sports Innovation

Break Through

Preparing future sports leaders to create breakthrough fan experiences in a New Age of Sports

A Course for the Next Generation of Sports Industry Leaders

Traditional MBA programs often rely on outdated models, failing to prepare the next generation for the rapidly evolving sports industry. To stay ahead, both students and professionals must be attuned to emerging trends, technologies, and career opportunities.

Our program leverages the cutting-edge research and industry insights of the Sports Innovation Lab to explore the future of sports business—The Age of the Fluid Fan. While others focus on current trends, we equip our learners to anticipate and navigate what’s coming next.

This experience is shaped by the expertise of C-level executives from leading sports organizations, including agencies, technology firms, brand sponsors, and team owners. Their invaluable insights are integrated throughout the program, offering a comprehensive and forward-thinking learning experience.

Included in the cohort-based experience:

  • Self-paced, online learning content.
  • Specialized, case-based learning related to Sports Innovation Labs’ proprietary, research-based frameworks.
  • Access to discussions and AMAs with experts and peers through an exclusive Discord.
  • Live webinars with Josh Walker from SIL and industry experts to discuss current issues and trends such as Sustainability, NIL, Data, and Emerging Tech.
  • Industry-driven project with feedback from Josh Walker and guests during a capstone pitchfest.
  • Access to current fan behavior data via Snowflake’s Marketplace.

With unprecedented access to industry experience and expertise, this isn’t your average course. It’s designed so that all learners interested in sports will take away a new appreciation and understanding of the trajectory of the industry and how to create breakthrough fan experiences.

 

M0: Sports Industry Primer

  • Describe the four drivers of the sports business (media rights, sponsorship, gate revenue, merchandise)
  • Explain the main actors in the sports industry ecosystem (properties, brands, media, venues, agency, ownership groups)
  • Define core concepts in sports business (ex: OTA, OTT, fragmentation, reach, activation, engagement, secondary market, etc)

 

M1: A New Age of Sports

  • Identify significant change agents from the past 50 years and explain how they impacted the sports industry.
  • Analyze the impact of the COVID-19 pandemic on the sports industry.

 

M2: The Fluid Fan is Here

  • Explain the concept of the Fluid Fan and contrast it to the way the sports industry has historically considered fans.
  • Identify the behaviors that characterize the Fluid Fan.
  • Describe the ways in which Fluid Fan behaviors can be influenced and monetized.

Taught by: Josh Walker, CEO and founder of Sports Innovation Lab

Taught by: Josh Walker, CEO and founder of Sports Innovation Lab

With strong software, market research, big data, ecommerce, start-up, fundraising, and digital media experience. Josh is an executive with the analytical skills to identify market demand and quickly develop enterprise and shareholder value.

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If you’re a future sports leader or someone who is teaching the sports leaders of tomorrow, we’d love to hear from you!


 

Questions?

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(617) 600 – 8875

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