The AR & VR for Business Program from XR Terra is a part-time, 6-week program that will empower you with fluency in the business language of AR VR MR, and equip you with a pragmatic framework to turn ideas into real solutions with measurable ROI.

This course utilizes case studies and industry expertise to illustrate the real-world impact of AR & VR across industries, and prepare you to lead digital transformation in your business.

Course Highlights

  • 3 hours of weekly live sessions
  • 6+ case studies across different industries
  • Round-table discussions with industry experts
  • Hands-on experience with AR VR solutions
  • Frameworks for developing AR VR strategies
  • Business planning for building AR VR teams



Patrick Dunfey

Upcoming Cohort

FEBRUARY 22, 2021

Have questions?


Analysts predict that the XR (an umbrella term for AR and VR) market will contribute $1.5 trillion to the global GDP by 2030. This presents a tremendous opportunity for companies to innovate and drive significant growth. However, not every XR initiative delivers on this potential ROI.

Executives across industries say it is very important for their organizations to be a pioneer in XR solutions. This puts new demand on leaders within organizations to not only understand the XR landscape, but to have practical working knowledge of the costs and benefits of XR strategies and the solutions that follow. Otherwise, mismatched expectations lead to missed opportunities.

How do you identify and validate winning AR VR strategies for your business?

What technology can you leverage to achieve your objectives?

Who do you need on your team to bring real experiences to life and what skill sets do they need?

What cost and/or pricing models should be considered for XR solutions?

This AR & VR for Business course will help you answer those questions. Upon completion of this course, you will be fluent in the business language of XR, and prepared to lead digital transformation initiatives that leverage AR & VR to bring innovation, growth, and efficiency to your business.


Patrick Dunfey

Patrick Dunfey

Patrick has always been drawn to the next transformative technology trend. He has discussed digital transformation strategies with over 1000 companies, including dozens of the fortune 500, and has seen where AR / VR is ready to deliver real business value, and where it is not. 
He has also led digital transformation programs including an immersive VR motion simulator in a real vehicle, self-guided AR / VR / IoT experiences, interactive storytelling AR art, and an award-winning customer experience center

Program Outcomes

Connect with AR & VR experts to hear first-hand accounts and discuss their experience
Recognize how AR & VR strategies succeed or fail through industry case studies with AR & VR experts that have realized real ROI
Learn the fundamentals of the AR & VR industry and it’s growing market
Discover the businesses, technology and skillsets that make up the AR & VR ecosystem
Experience hands-on demos of AR & VR technology and solutions
Explore frameworks to building winning XR strategies that result in value-generating AR & VR use cases and solutions
Throughout this course, you will learn from XR industry experts and discuss their experiences. You will hear first-hand accounts of successes and failures in the AR & VR industry, share your viewpoint, and discuss winning strategies with the experts.

Who is this program for?

Business leaders who are interested in or being asked to pioneer XR strategies and/or digital transformation initiatives within their organization. This program is designed for non-technical professionals. However, those with technical backgrounds interested in leading XR initiatives will find significant benefits in this course.

The following industries are going to be impacted by XR, and therefore are primarily addressed in this course:

  • Healthcare
  • Manufacturing
  • Training/HR
  • Construction and Real Estate
  • Retail
  • Fintech
  • Education
  • Biotech

Other industries may be addressed as well depending on the registered participants.

C Suite Executives

CXOs leading digital transformation

Technology Leaders

Heads of Engineering, Directors of Innovation, Directors or Managers of Product

Business Leaders

Directors or Managers of Marketing, General Managers, HR Leadership. 



This program is designed for business leaders with a strategic interest in AR VR and digital transformation initiatives.


6 Week Intensive, Part-Time Bootcamp

AR & VR for Business Program

Photo by Adeolu Eletu on Unsplash

Upcoming Programs

Online - February 2, 2021

Class Schedule: February 2 – March 16, 2021

Class Duration: 6 Weeks

Class Time: Tuesdays and Thursday 8:00-9:30pm ET

Location: Online

Ready to deliver AR / VR innovation with real value?

Apply today, or get in touch