AR x VR Business Strategies

Looking to introduce AR and VR to your business?

It’s no surprise. XR (or extended reality, the umbrella term for AR and VR), is transforming industries like healthcare, manufacturing, construction, and biotech. 

But not every XR initiative succeeds. In this part-time, six-week online course, you’ll become fluent in the business language of XR. You’ll identify and validate winning XR strategies. You’ll gain a working knowledge of the costs and benefits of XR. You’ll identify the skills your team members need to execute an ROI-positive XR solution. 

Course Highlights

  • 3 hours of weekly live online sessions (18 hours total)
  • 6 case studies across different industries
  • Roundtable discussions with XR industry experts
  • Hands-on experience with AR and VR solutions
  • Frameworks for developing XR strategies
  • Business planning to build an XR team

APRIL 19, 2021


Schedule a call with an Enrollment Rep

Tuan Ho XR Terra

Tuan Ho

Program Outcomes

  • Learn the fundamentals of the AR and VR industry
  • Discover the business, technology, and skill sets that drive the XR ecosystem
  • Connect with AR and VR experts to hear firsthand success stories and ask questions
  • Experience hands-on demos of AR and VR solutions
  • Recognize how AR and VR strategies succeed or fail by examining real-life case studies
  • Explore frameworks to build winning XR strategies

Who is this program for?

AR x VR Business Strategies is intended for non-technical professionals interested in pioneering XR strategies within their organization. However, anyone with a technical background who has been tasked with leading XR initiatives will also significantly benefit from this course. 

The following industries will be addressed in this course, as they are most immediately impacted by XR:

  • Healthcare
  • Manufacturing
  • Training and HR
  • Construction and real estate
  • Retail
  • Fintech
  • Education
  • Biotech

Other industries may be layered in, depending on the registered participants.

C Suite Executives

CXOs leading digital transformation

Technology Leaders

Heads of Engineering, Directors of Innovation, Directors or Managers of Product

Business Leaders

Directors or Managers of Marketing, General Managers, HR Leadership. 


6 Week Intensive, Part-Time Bootcamp

AR x VR Business Strategies

Photo by Adeolu Eletu on Unsplash


Under the guidance of instructor Patrick Dunfey, students will learn XR fundamentals and see how various industries take advantage of emerging technology. As they progress in the course, students will examine the benefits and limitations of XR hardware and software. They’ll even compare various cost models and pitch ideas using VR or AR.

Patrick Dunfey

Patrick Dunfey

“I’ve always been interested in taking a technological vision and making it real for an organization,” said Dunfey, who has discussed digital transformation strategies with dozens of Fortune 500 companies. “I want to help students identify where XR is ready to deliver real business value.” Dunfey has also led digital transformation programs including an immersive VR motion simulator in a real vehicle, self-guided AR, VR, and IoT (internet of things) experiences, interactive storytelling AR art, and an award-winning customer experience center.

Upcoming Programs

April 19, 2021 - May 26, 2021

Class duration: 6 Weeks

Class meeting time: Monday and Wednesday 8:00-9:30 pm ET

Location: Online

June 7, 2021 - July 15, 2021

Class duration: 6 Weeks

Class meeting time: Monday and Wednesday 8:00-9:30 pm ET

Location: Online

July 27, 2021 - September 2, 2021

Class duration: 6 Weeks

Class meeting time: Monday and Wednesday 8:00-9:30 pm ET

Location: Online